Lately, I’ve spoken with a lot of wellness professionals who are wondering what to do next and how content marketing writing can help them reach their goals. A yoga teacher wants to write a book. A personal trainer is thinking about blogging. Another yoga teacher wants to get certified to teach Pilates, and a nutritionist is branching into holistic health coaching, so she can focus on the mind and emotions as well as diet and exercise.
The great thing about wellness is the possibilities for growth are endless. I’m working with a coach right now who has just been through a series of certifications so she can do wellness counseling. She’s also a writer, and the project we’re working on is a book to supplement her counseling and position her as an expert her field.
Today I met a young woman who described herself as a “holistic wellness junkie” and a “hippie.” She was wondering how to focus her passion as an entrepreneur.
First Steps First: Outline Your Story
Before you can create content for your well-being business or service, you need to know what that business or service is. Sounds obvious, I know, but most of us evolve, and as we do so, we become a slightly different version of our former selves.
For instance, if you're a yoga teacher, what sets you apart from other yoga teachers? Maybe it’s your love of restorative yoga or your ability to inspire others to become more powerful. Maybe devotion to classical yoga is your thing. Or perhaps you’re ready to offer videos of your classes or write a book about how yoga changed your life.
Or maybe you started your career as a nutritionist. Your next step may be holistic health coaching that focuses not only on food but on the mind, emotions, and physical fitness. What tools will you create to reach that goal?
Do you want to connect with your tribe via email marketing, or is blogging your passion? Helping people grow their own well-being business may be next for you. Or perhaps you offer complementary healing services, like reiki or aromatherapy in addition to teaching yoga, meditation, or tai chi.
I worked with a personal trainer who created his own vegan protein powder and became a new kind of entrepreneur. Another client turned a passion for yoga into a business selling yoga and aromatherapy products.
Let Your Passion Lead You
Last winter, we had a blizzard in the northeast. The yoga studio where I practice was closed, but one of teachers posted a YouTube video on Facebook so we could all practice at home. It was wonderful! I wouldn’t be surprised if the next step in her career is creating more videos and DVDs.
The point is if you tune in and follow the voice that led you to a career in wellness to begin with, it will continue to lead you. What would you like to create next?
Content Marketing Writing for Your Business
If you market online, you’ve heard it said that content is king. Obviously, your online presence depends on something your audience can read, hear, or see. The problem is there’s so much to read, hear, and see these days that a lot goes unnoticed.
The real question is how can you stand out? Here are a few things to consider when you are working on your content marketing writing plan:
I hope these ideas will help you move along the path of your dreams. I’d love to learn what you’re creating and how you're using a content marketing writing strategy to share what you're creating. Right now there is someone out there who needs the service you provide. Please share in the comments, and let’s see how we can help each other move forward!